"Creating a Moment" and Improving Engagement

Magic Castle Hotel is ranked No. 7 out of 363 hotels in Los Angeles on TripAdvisor, yet you’ve probably never heard of it. However, if you have had a friend stay there, you know all about it – specifically the popsicle hotline!

The Magic Castle Hotel offers fun amenities like a free 24/7 snack bar, soft-serve ice cream, free laundry service – and a popsicle hotline.

If you are by the pool and craving a popsicle, you simply pick up the red phone and order some free popsicles!

What Magic Castle Hotel has managed to do is “create a moment.” You might do a million things while you are in LA, but you will probably remember the quirky, fun popsicle hotline.

My son loves his middle school gym class on Tuesdays. Why? Because they have Tag Tuesdays! Every Tuesday, they play tag, and the kids love it! (Anyone who can get middle schoolers excited about gym class is definitely creating a moment!)

One company I worked at always gave employees a unique plant on their first day. If you walked around the office, you’d see those plants on people’s desks. They created a welcoming moment.

Whether you are onboarding new clients or employees, teaching a new course, or launching a program, think of how you can create a moment. It doesn’t have to be big or expensive—just something that elevates the mundane and sets the experience apart. You’ll be surprised how engaging and memorable the experience is! And, that’s our goal – to communicate in such a way that it’s memorable!

If you want to learn more about creating moments, I highly recommend “The Power of Moments” by Chip & Dan Heath.